PlayStation 3 more anticipated than Xbox 360 '“ Japanese Survey
Posted on 14/07/05 17:55 by Rui Marinho                             
PlayStation 3 more anticipated than Xbox 360 '“ Japanese Survey

A survey conducted by C-News news service, aimed at 1000 Japanese consumers aged 10-59 years old, showed that they're more interested in PlayStation 3 than Microsoft's Xbox 360 console. The latter is expected to be available in months, while PlayStation 3 is still about a year away to hit the retail market, but already conquering fans.

The study reports that 60% of consumers were preferably interested in PlayStation 3 as their next-generation console, 8% were looking forward to buy Nintendo Revolution and a mere 2% would like to invest on a Microsoft Xbox 360. Even with 30% undecided consumers, PlayStation would still take the first spot in the survey.

Among the general fanatics which are lead exclusively by the company name, there were consumers who choose PlayStation 3 because it is likely to have a wider range of software and to be technogically superior, as Blu-Ray support.

In general, analysts are more optimistic about Microsoft's positioning in the market of game consoles.

'I think when we have this talk in 2010, Sony is going to have 55%, Microsoft is going to have 35% and Nintendo 10%, with all three of those having +/- 5%," Wedbush Morgan Securities' interactive entertainment industry analyst Michael Pachter said in an interview with a web-site.

The customers polled in Japan also revealed their preferences about game genres during the survey. With multiply answers allowed, 71.2% indicated interest in role-playing games; 52.8%  opted for simulations which includes strategy titles in Japan; 47.9% preferred general action titles, 41.1% '“ adventures and 23.4% would like to play shooters.

It is not too surprising that a survey conducted in Japan appointed Sony PlayStation 3 as the top next generation console. Japanese gamers are very loyal to Sony, and PSP was yet another prove of that, with half of million of sales in the first week. Microsoft is likely to launch a huge marketing campaign in Japan in order to address primarily the ones who remain undecided. It will surely be a challenge for the three companies.

Source: C-News


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