Looks like Macrovision is is joining up with Sonic Solutions to provide a quick way for consumers to pick and burn a DVD at the local market. How fast is quick? 10 minutes! The resulting disc, dubbed DVD On Demand, is of reportedly the same quality as a normal pressed DVD and comes packed with CSS DRM that studios demand. From the press release over at Sonic:
"The solution will integrate Macrovision's RipGuard and ACP technologies into Sonic's DVD On Demand™ technology solution, which will allow content encrypted with the industry-standard Content Scramble System (CSS) found on mass-replicated DVDs to be recorded directly to optical DVD media. Sonic will license the new combined solution to video publishers and distributors."
Sonic developed the DVD-burning side of the deal while Macrovision has supplied the copy-protection. Now together, they have transmogrified their technologies to create DVD on demand!
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"I wouldn't be surprised to see kiosks by the next holiday season," said Kurt Scherf, principal analyst at Parks Associates. "This is an era of experimentation for (movie studios). They're trying to figure out what works and who their partners are. They're testing the waters."
In time, retail stores could also begin installing DVD-burning kiosks. "We don't think it's going to replace physical DVDs in the store, but this could change the layout of the DVD section," Ferengul said. |
This would be a great idea, if the kiosk could hold several terabytes of movies. This way, people might be able to find hard to get films, that many retailers would be hesitant to display on their valuable shelf space. As long ads the DVDs work as well as present pressed forms, this should indeed compliment the inventories that are available.
Source: SFGate
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