Digitimes is reporting that Lite-On IT has landed orders from Plextor. The website reports: "Lite-On IT has also landed PC-use DVD burner orders from Japan-based Plextor, following Plextor's plan to suspend its own PC-use DVD drive business, according to industry sources". This will most likely mean that any consumer drives you will see on the market will be rebadged Lite-On drives.
What would make you to continue to buy Plextor drives?
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It doesn't necessarily mean that Plextor will be using rebadged Lite-On drives. Lite-On may be using their facilities to manufacture drives to Plextor's specifications. Or, it could mean that they'll be using re-badged Lite-On drives.
Personally, I don't think Plextor's quality is what it used to be anyway. The 760A seems flimsy to me, especially when compared to a SCSI 40/12/40S that I have in the same system. Cheaper drives seem to have a better build quality than my 760A. Plextor's strength is in the firmware.
Also, haven't Plextor already used re-badged drives before now?