Universal loving digital music era
Posted on 18/09/08 01:00 by Michael Hatamoto                             
Universal loving digital music era

The Record Industry Association of America (RIAA) was forced to endure several years of declining CD sales with little hope in the future, but digital sales are finally booming the way record labels anticipated.  Music executives were not quite prepared to have to look at new business models and new sources of revenue, but now that they've had no choice but to adapt, the money has been good.

During an interview with the Financial Times, Jean Bernard Levy, Vivendi CEO, said digital music is finally turning into the cash cow record executives have hoped for. 

In addition, Universal Music Group and other labels are involved with Nokia and its Comes With Music service that will let phone owners download an unlimited amount of music directly to their phone for one year.

The RIAA endured close to a decade in sliding CD sales, and launched a furious attack on peer-to-peer networking, where it's possible to find thousands of music tracks available for download for free.  But the Apple iTunes service has helped sell more than five billion music tracks to date, and that number only continues to grow.

While the music industry still isn't fully adapting to the digital age, it has taken necessary steps to make sure it has high revenue from a growing market.  Analysts, including Clay Shirky from the City of New York University, described the RIAA's efforts in the digital age as putting "the skull on a pikestaff as a warning to others about how not to deal with the Internet," the RIAA, for better or for worse, continues to make piles of money.

The digital music boom has also been good to consumers, who now have multiple ways to acquire new music.  Amazon has DRM-free music, along with several other services, which give consumers a new way to acquire music legally with the freedoms they requested.


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Discuss this article with your fellow community members! We appreciate your valuable input, but please keep the reaction policy in mind and make sure your reaction is constructive.
By bitrate (guest), Thu 18 Sep 2008 02:58

Yeah, lossy mp3's are just great ... Not! Crap in = crap out

By www.Jarome.com/blog (guest), Thu 18 Sep 2008 11:22

"RIAA) was forced to endure several years of declining CD sales" This is bull, your buying into record industry PR propaganda. The music industry has been raking in money, their numbers show decline because they are producing less titles, promoting less effectively, and selling less of each one, but on average, they are making more money per title than they ever have before.

The numbers have been skewed to mislead public!

 

'RIAA stats dont add up':

http://www.azoz.com/music/features/0008.html

 


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