Video game industry to have merry Christmas
Posted on 28/11/08 19:47 by Michael Hatamoto                             
Video game industry to have merry Christmas

Is the video game industry recession proof?

At a time when retailers are struggling to sell merchandise leading up to Christmas less than one month away, video game makers have seen great success selling game consoles and video games.

Recently, October video game sales were up 18 percent -- up to $1.31 billion from $1.12 billion -- from the same time last year.  Fable II led the way in October with 790,000 units sold throughout the month.

The Nintendo Wii continued its domination of the console market, with the Japanese company selling more than 13 million consoles since its launch in 2006.  Microsoft has sold 12.1 million Xbox 360 units and Sony has sold just 5.1 million PlayStation 3 game consoles since launch.

Both the PS3 and Xbox 360 have had price cuts to help lure in new gamers, while the Wii is still being sold for $249.  Even with its Blu-ray capabilities, the Wii and Xbox 360 are expected to be the top selling consoles -- the Xbox 360 will get a strong boost due to the recent release of the New Xbox Experience (NXE), which includes streaming Netflix

In addition to October video game sales, the latest World of Warcraft expansion, Wrath of the Lich King, sold 2.8 million units in one day, which became the all-time one-day PC game sales leader.

Why all of the success for the video game industry?

"There are a couple of reasons," Hollywood Interactive Group director Ron Meiners told CNET.  "One is the traditional value of entertainment during tough economic times. Like the great fantastic musicals in the 30s. Movies did great, because they took people's mind off of the troubles they were facing. (And) video games have great value as entertainment. The number of hours of solid entertainment that comes from a video game purchase is much greater than a movie, for example, for very comparable cost."

Video games today offer gamers a level of interactivity and engagement that simply wasn't possible 10 years ago, which is important for game sales.  If the economy continues to slide down hill, and Americans continue to be more careful with their money, it's likely video games and movies will be a good alternative to keep them distracted.

Although Blu-ray, HDTVs, and other consumer products have the necessary products and price cuts in place, the video game industry has the products but doesn't necessarily need to slash prices.

Nintendo introduced two limited edition Nintendo DS bundles for the holiday shopping season:  Mario Red Nintendo DS and Ice Blue Nintendo DS.  Japanese consumers now can get their hands on the Nintendo DSi, a next generation DS.

Sony also released its PSP 3000, a next-generation PSP aimed at competing with the newer DS game consoles.

Although other industries are expected to struggle, it's certainly a great time to be a gamer.


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By klark_kent (guest), Fri 28 Nov 2008 21:42

What a load of piffle.  Everyone KNOWS that the gaming industry has been devasted and bankrupted by piracy.

 

Oops, my bad, that's only for the months when sales slump. 

DukeNukem

Well, I know I'm doing my part to help software piracy. The only thing that will save the game companies is Christmas and birthdays. Kids want games as gifts, so that's what they get. You're not going to give a cracked game to a kid for Christmas. You're going to pay that overpriced $60 + tax.

 

Sony is having lots of problems right now with the PSP 3000 and its messed up screen. People are avoiding them like the plague.

ivid

I believe it. Gamers' gotta have their games ! They are an escape like drugs...sales increase in bad times Smilie

I don't think the console industry has been hurt so bad by piracy. Yes there are MOD chips out there but XBOX 360 sells more games per console (attachment rate) than any console to date.

Game production is a huge investment and only the huge companies can afford it now. The point is that sales can be very good, but cost of game development and production is so high, that if they don't sell very well it can mean financial disaster unless you are a HUGE company with cash to absorb the losses. Some predict that  by 2010 there will only be a few major game publishers remainign in the industry: EA, Activision-Blizzard, MS, Nintendo, Sony, Ubisoft and a couple more.

 

I believe good XBOX 360 titles are well worth $60 considering the entertainment value and longevity factors. But $60 is a lot of money for most people, if you want 4 games... almost $300 with tax... CRAP !

And $60 is a BURN for a bad title.

 

If you MOD your X-BOX 360 Microsoft WILL KICK YOU OFF LIVE, all my friends have done it and been kicked, thats why their sale are good.

steveo119

i'd rather just buy my games now, the UK goverment(bless em) have now made it law for the ISP's over here to monitor and drop their customers in it if they download illegally. so i'm having to use itunes etc for movies/tv/music and can't use torrents anymore!Really Sad

 More and more the goverment infrindge's in are everyday live's but don't worry it's for our own good. Government is the only bussness on the planet that produces nothing, spends more and more each year, no accountability for anything they do but grows bigger and bigger each year.


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