Sony introduced a new line of MicroVault Click USB flash drives that will ship with either a pre-loaded movie or music album.
Michael Jackson fans can now purchase the 25th Anniversary edition of Thriller on a 2GB USB key, plus seven bonus music tracks and several music videos. The MicroVault Click Thriller costs $19.99.
The 4 GB USB keys with "Men in Black" or "The Da Vinci Code" will cost $29.99 each, with both drives equipped with a "one-click" play/launch capability. Sony didn't disclose if there are any bonus features available for either movie.
“We’re excited to provide consumers with a new way to enjoy some of today’s most popular titles, using our MicroVault Click USB flash drives," Sony director of marketing Shane Higby said in a statement. "“By pre-loading content in this way, we are expanding the applications for flash drives, while offering a unique value that only Sony can deliver."
Hardware manufacturers and Hollywood have tried to blend together offering content pre-loaded on USB keys, though the consumer market has been rather unimpressed with previous attempts. It seems logical companies should stick with pre-loading movies, as downloading entire movies can still take a very long time.
Who's going to be the guinea pig on this one! 
I have been doing this with all my backups latly and working on the rest of my DVD's too. I think this holds more promise than Blu-Ray far as price goes.
I think I'm curious enough to give it a shot.
Free Rootkit included. Yeah, thanks Sony, not!
I am sure there will be no root kit in this but extreme DRM is another story. I still think this is the future.
ok... I got one...by accident. I was looking for a 4 gig USB stick and one cost $14.99...so I got it! Then I noticed that it had a movie on it!
Yep, the original "Men In Black" movie.
==============================================
Size: 875mb
Format: .mev (what the ?#$%^ is this???)
--Files on the Drive:
Men in Black.exe
Autorun.inf
--Folders on the Drive:
Videos and Player (inside Video folder).
Inside Video folder- "last.txt" "Men in Black.mev" and "Player" folder.
Inside the Player folder:
config.bin, MoDv.dta, MODV.ini, winopen.exe.
==========================================
I was looking to copy the files over to my hard drive and play them
from there. All the files seem to copy fine - except for "MODV.ini" file. Changed file properties, used a program called "Teracopy" and
was able to copy it over...Went to play the movie and I get an error..
"cannot open MoDv.dta file"... and the movie will not play (from the
Hard Drive)....but will play from the flash drive.
===========================
So when you play the movie it "seems" to be good quality sound and
picture (not HD), but what is this format "mev"? Has anyone heard of
this? My guess...another version of Sony DRM of sorts...
I would like to get it to work from my hard drive...just for fun!
Cheers!
