The Blu-ray Disc Association (BDA) announced today that Acer Inc. will become the newest member of the BDA, joining more than 170 of the world’s leading consumer electronic, computer companies and content providers. Acer is one of the three largest personal-computer brands in the world and the number one notebook brand in Europe.

“We’re delighted to welcome Acer to the Blu-ray Disc Association,” said Victor Matsuda, chairman of the BDA’s Global Promotions Committee. “The addition of Acer provides one more sign of the growing momentum behind Blu-ray Disc and, more importantly, is a significant advantage for consumers, as it further expands the already broad options available to consumers in the personal computer space.”

According to data compiled by Home Media Research and GFK Research, respectively, through the first half of 2007, Blu-ray Disc movie titles have accounted for 66% of the high definition movie sales in the US and 60% of high definition movie sales in Europe.

“With increasing demand and expectation for richer media content, Acer is adding Blu-ray Disc technology into our notebooks and enabling users to experience high-definition content, playback and storage,” said Campbell Kan, Vice President, Mobile Computing Business Unit, Acer Inc. “Acer is pleased to be joining the Blu-ray Disc Association and to continue empowering our users to benefit from the freshest technologies available.”

“We are very pleased with the reception Blu-ray Disc has received by consumers thus far in 2007,” Matsuda said. “From the onset, offering consumers a wide variety of quality hardware and content has been a focus for Blu-ray. We are extremely pleased to add Acer’s line up to the range of products available to consumers.”

Press Release Source: BusinessWire.