Apple's iTunes download service has proved to be one of the most successful legal download services despite originally launching a Macintosh only service. Since the launch of iTunes' download service, it has served well over 10 million downloads. Now, iTunes have finally launched their long awaited PC Windows version. They offer the same music catalogue, the same usage rights and the same 99 cents a song pricing as their Mac equivalent.
Apple has also made an agreement with Pepsi to give away 100 million free songs to both Mac and Windows PC users from Feb. 1. Pepsi will put 100 million winning codes on their pop bottles (small and 1 litre) and can be redeemed for a free song from the iTunes Music Store.
America Online will integrate links to iTunes artists, albums and songs throughout its music site, AOL Music, which will give members the option to link directly to the specific iTunes Music Store page to preview and buy music as they browse and read music news and reviews. Apple's second-generation iTunes Music Store, which was launched Thursday for Windows, offers users the same music catalog, the same personal use rights and the same 99 cents a song pricing that Mac users receive. iTunes for Mac and Windows includes the iTunes Music Store and is available as a free download. Under the agreement with Pepsi, the companies will give away 100 million free songs to Mac and Windows PC users from the iTunes Music Store. Beginning Feb. 1, 100 million winning codes will be randomly placed in 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and the winning codes will be redeemable for a free song from the iTunes Music Store. In addition, Apple unveiled a free software update for iPod, a portable digital music player. The iPod software update, which is available for both Mac and Windows, adds support for new Belkin voice recording and photo storage accessories for dockable iPods, allowing users to record hundreds of hours of audio and to store thousands of digital photos on their iPod. |
With such a success on the Macintosh end, it will be interesting to see how their service does on the other >90% of computer owners ;) As their service and user rights will be the equivalent to the MAC version, users will be able to take their music with them on an iPod or record them to CD for playback in car CD players. There are several likely reasons why they have been such a success: No controversial Windows Media Audio or DRM, users can record their purchased music to CD and they can take their music with them on an iPod although more MAC users would more likely have an iPod than PC users.
Source: Yahoo Financial News