Blu-ray: Focus on consumer not HD war
Posted on 15/02/08 12:12 by Tim Stork                             
Blu-ray: Focus on consumer not HD war

After reaching the 'one million' milestone two months ago, the Blu-ray Disc Association now announces that they have sold two million movies in Europe. Recent GFK figures show that Blu-ray disc sales totalled 2.37 million, which means that 79% of als sales in the HD market were Blu-ray related.

With reaching a new milestone the Blu-ray Disc Association now openly speaks of a new focus. The company thinks they can now focus 'less on winning the format war', and 'more on adressing the needs of the consumer'. Blu-ray now mainly targets in becoming mainstream as a product (high-definition) and as a brand (Blu-ray). 

With openly saying that Blu-ray will change their focus to the consumer, they are actually saying that they haven't been doing that before. What do you think that Blu-ray has to do to become both mainstream and consumer-focussed? And will this erase the '$ony scepsis' around the brand?

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By WarpedRecord, Fri 15 Feb 2008 12:47
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I hope Blu-ray fails! It's just another way to extract yet more money from gullible consumers.
By the one (guest), Fri 15 Feb 2008 20:14
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Focus on consumer not HD war? Since when? How about getting your #^&$%@ standard ready before putting the expensive paper weight on the market?!
By Hypnosis4U2NV, Fri 15 Feb 2008 23:20
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Hypnosis4U2NVReally?? Then why does the average Blu-Ray disc cost more than the HD-DVD equivilent? Why does their hardware keep upgrading and older ones obsolete? Why even put DRM in it, at least more then whats in HD-DVD? Why not let the consumer decide which format they want instead of buying the support for yours? Why, Why Why!? Sony cares for the consumer as much as a lion cares for its prey..
By Ron the 2nd, Fri 15 Feb 2008 23:55
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With the end of HD-DVD, what will become of the HDi interface? I remember that it was said that it is more consumer-friendly, convenient and simply better than BD-J... Can BD-J be updated to having all the good features that HDi has?

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