The MEDIA-TECH Expo, May 30 - June 01 at Frankfurt, Germany is certainly going to be the most comprehensive show of the year for media manufacturers to see the latest product developments for next generation optical media.

Both the new formats will be well represented at the MEDIA-TECH Expo in workshops and seminars that will be held at the Frankfurt Messe. "To my knowledge, this is the first event of the year where both competing next generation format groups are presenting not just their products, but their technologies and the insight to manufacturing them. Whatever format will eventually prevail in the end, all of our members and exhibitors will be ready for it," says Bryan Ekus, Managing Director of MEDIA-TECH Association.

In addition to Blu-ray and HD DVD there are seminar sessions covering VMD, the multilayer contender for the third generation format and Holographic Versatile Disc, which is making a bid to be the fourth generation disc.

Moving sideways to new technologies, Devendra Mishra from Pepperdine University will lead some big name presenters with a European preview to the full Entertainment Supply Chain Academy (June 20-21, LA, California). Immediately after will be presentations from the Organic Electronic Association, which will look at applications in the RFID field for the packaged media industry.

MEDIA-TECH Expo 2006, May 30 - June 01, Frankfurt, Germany.

For more information about MEDIA-TECH please visit www.media-tech.net.

About the MEDIA-TECH Association

The MEDIA-TECH Association is a body created in 2001 to serve every facet of the optical and removable storage media manufacturing industry, spanning the range from all current formats of optical discs and magnetic media to future formats such as Blu-ray Disc, HD DVD or HVD. The MEDIA-TECH Association serves the optical storage media manufacturing industry with a unique program of trade shows and conferences where the exchange of ideas can take place, along with the demonstration of the latest in technology - from services to equipment. The annual events alternate between Europe (Frankfurt, Germany) and the US (Long Beach, CA).