Another company is committed to Blu-ray's success. BluFocus is already working with several studios to ensure a good implementation of BD Live. This 'live-function' will add interactive, online components to a Blu-ray supporting movie.
BluFocus notes that mastering Blu-ray titles is a much more involved process than mastering DVD. The large amount of interactivity added to the disc makes it easier to make a mistake.
The company didn't announce the names of the studios that they are working with... Of course we can always guess, any ideas?