Quakester2000 used our news submit to tell us
what was inevitable. Burger King is following McDonalds lead and serving up free
lossy tunes with your lunch menu items. Partnering with AOL, they are going to
let a tune fly for each Whopper you order beginning in October.
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The move comes a month after McDonalds partnered with Sony"s Connect online music service to offer a similar "singles-for-sandwiches" deal. So far neither company has said how many songs have been downloaded as a result of the promotion. However, Apple"s early 2004 partnership with Pepsi to give away millions of downloads failed to yield anywhere near the anticipated total, the iPod maker later admitted, though it blamed the discrepancy on the distribution of the promo Pepsi bottles.
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We can all make our jokes up about this offer, (hold the pickle, hold the lettuce, AOL's DRM don't upset us) but really, this is how lossy DRM products should be thrust upon the public - for free. Use promotions like this to push new talent or to tantalise people into buying an album or two. You can feast on the rest of the story over at The Register.
Source: The Register
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