It looks like the price war in the online movie rental market may be easing. Unwilling to continue at a loss, Forbes is reporting that at least Blockbuster is raising prices soon.
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Blockbuster cited the value-added in-store rental feature as the reason for the increase. |
So this puts Blockbuster at the same 3 at a time out price point as Netflix. In the article they say the low cost for the last few months has lured some 1 million subscribers to the Blockbuster program.
Source: Forbes
The value-added in-store nonsense doesn't help me as I will never set foot in another BB store. Now that they've raised the price they just lost me as a customer. I was willing to put up with longer delivery times and fewer movie selections online when I was getting a better price, but, if you're going to charge the same as Netflix then you better be as good as Netflix. If you're not, well, you'll price yourself out of a market. Clearly they haven't thought this one through...Top news
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