Dell looks to create iTunes killer
Posted on 18/08/08 14:25 by Michael Hatamoto                             
Dell looks to create iTunes killer

After rumours indicated Dell plans to launch a new MP3 player aimed at taking market share away from Apple, the company also is planning to unveil a new iTunes competitor that will be open to multiple platforms and MP3 players.

The new platform will reportedly be open to multiple MP3 players and different online music sharing programs, which iTunes has obviously not offered to consumers thus far.  Dell will offer the consortium of companies any necessary software to help offer consumers a new way to acquire music, videos, and online podcasts for Dell, SanDisk, and other portable music products.

The new offering is being spearheaded by former Apple employee Tim Bucher, who settled with the Cupertino-based giant in 2005 over a wrongful termination suit.  Bucher's company he founded after leaving Apple, Zing, offers software that is able to "zing" content between computers and multimedia devices.

Dell hopes to implement Zing software on all of its PCs before the end of 2008, and it will also be used in at least two new Dell portable devices that should be ready in 2009, with Dell not discussing specific details about either products.

Bucher's decision to try and take on his former employer is all business and it's not a personal vendetta against Jobs or Apple.

Dell may unveil the new initiative as early as September, BusinessWeek has written, though enthusiasm of the project may be limited due to the company's track record.  Dell created the DJ Ditty music player in 2003, but it only lasted three years after only acquiring three percent of the MP3 player market. 

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By ferd, Mon 18 Aug 2008 19:34
ferd

Yeah, and Microsoft tries to make an iPod killer and Nokia, LG, Samsung try to make an iPhone killer, etc. etc.

By DeadMan, Mon 18 Aug 2008 20:51
DeadMan

Zing. LOL sounds like Xing.

By ivid, Mon 18 Aug 2008 20:54

Well it won't be hard to make something that is better than the garbage that is iTunes.

But taking some market share from Apple will be the hard part. iPods are don't have the best quality audio among portable players and iTunes is crap. But that hasn't prevented them from owning the market ! iPods have cool features and work well and are very intuitive etc ... and the Touch is more like a portable computer! So good luck DELL.

But they have a flicker of hope in that this is a service and it will be compatible accross multiple platforms, so it kind of pits everyone vs. Apple.  However at the same time, if most players out there are Apple, there aren't many customers to go after...

Some products can be Apple killers but in specs and technology only, but not in marketing and success. Even though something better comes out Apple will still sell more than the "killers" which have better and more features. Its a strange world that way.

By shaolin007, Mon 18 Aug 2008 21:44
shaolin007

I hope they are successful. I think Ipods, Nanos, Iphones, ect are way overpriced to begin with. Apple has done an excellent job of hiping and spinning their product. It is going to take something similiar to take them off their throne. Maybe this "ex" Apple guy can do this. Just able to export to other devices isn't going to cut it though. They will have to come out with something "groundbreaking" and really market it. It will have to be something where people will go "wow"!! Will you look at that. I remember when the Iphone came out. It was all over the news and reporters "drooling" over it.

By idiot (guest), Mon 18 Aug 2008 22:35

nowt wrong with my bush discman player, i got abba 1 2 n 3, on disc im happy. only a fiver from carboot sale too.

By Randomus, Tue 19 Aug 2008 03:11

I think it's good to see Dell working on its own "iTunes killer" that is going to end up being open to multiple platforms. 

 

I am not keen on iTunes, but can't blame Apple for wanting to lock iPod owners into using the company's own software.  It's a shame things like Anapod Explorer, which I find much easier to use, cost money after the trial period ends.

By Crabbyappleton, Tue 19 Aug 2008 04:17
Crabbyappleton

The only problem is iTunes, Apple and their products are trendy and popular. They also are good *hardware* products.

 

OTOH, Dell is lame- they are almost a joke, like the BestBuy geek Squad or something like that. The Packard-Bell of the 21st century. They will never be able to out market Apple and to come stumbling out of their corner making such a lofty claim is like a death wish.


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