EMI becomes 1st major record company to drop DRM
Posted on 02/04/07 22:05 by Seán Byrne                             
EMI becomes 1st major record company to drop DRM

Finally after years of the music industry treating online paying customers like criminals by crippling music with DRM, the major music group EMI has decided to make its entire catalogue online without DRM.  At a higher price of $1.29 / €1.29 / £0.99 per track, EMI's music will be sold with higher sound quality without DRM through iTunes and consumers are free to play them on any platform, software or digital audio player.  EMI's Music Videos on iTunes will be made available DRM free at their current price.  Apple expects the EMI’s DRM-free Music catalogue to be available through iTunes from May.

It's existing DRM crippled tracks will remain on sale at the original iTunes price.  Consumers who already have bought EMI tracks can upgrade their tracks for 30c (EU & US) or 20p (UK) per track to higher quality DRM-free versions.

So far, while both Warner Music Group and Vivendi's Universal music see no logic in removing DRM, both are currently testing DRM free tracks.  EMI's move comes just a few months after Steve Job's call on the four major record companies to drop DRM.  With 90% of music being sold DRM-free already on CD, Jobs has argued that that offering the remaining 10% crippled with DRM appears to offer no benefit for the record labels, but instead puts the growth of legal music downloads at a disadvantage.  Jobs expects over half of iTunes music library to be available free of DRM by the end of the year. 

Despite EMI’s higher price, in my opinion, I would sooner pay the extra 30c for a higher quality DRM free version, knowing that there is no way the song can become unplayable as a result of license/DRM authentication problems, hardware incompatibility, etc.  Backing up music to CD or DVD would also mean no longer worrying about license authentication issues should the user need to recover their music later.  Let’s hope EMI’s move becomes a major success to encourage other major record companies to follow suit. 

Thanks to Thanks to RTV71, Waethorn and Deadman for letting us know about this news.  More in-depth info on this can be read on Reuters.

Reactions
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By Nila, Tuesday 03 April 2007 01:17
I'm sorry, what a total load of hog wash crap. Fine - good for them for finally seeing the light and dropping DRM but from the sounds of this, this has nothing to do with offering us the customer a better service, they've just realised they can make even more profit on an already outrageous price per track now. Any excuse they can find to put the prices up, I'm sure its to cover the ever INCREASING price of bandwidth to supply the songs with (what? bandwidth is getting cheaper you say?!? what, and so is the storage for the servers to save the tracks to?!? then what on earth could this higher cost be for? puke
By Crabbyappleton, Tuesday 03 April 2007 02:01
CrabbyappletonI like the idea to cherry pick songs, even though they are a bit more now, at least you do not need to buy the filler. The other nice thing is they have set the bar higher on the quality of the downloadable product. 256Kbps AAC encoded and now DRM-free. It is just as good as CD now I think at the bitrates they offer. The removal of DRM will be a great experiment to watch. At least now, you can begin to hope for making a purchase based on features..not what DRM it supports. I say Hooray! cool
By FidelC, Tuesday 03 April 2007 03:45
FidelCMe likes. The price is ok too but it'd be nice to have a Flac. Do they already have a service where one can order custom covers?
By ehmhayven (guest), Tuesday 03 April 2007 20:38
Crippled DRM tracks were already too expensive at $0.99 and now they want to hike the price for a DRM-free version? The DRM tracks should drop down to $0.49 each and the higher quality ones should be $0.99. Oh well, still not using Itunes and looks like I never will at this rate. puke
By heystoopid, Tuesday 03 April 2007 22:08
hmmm, the article has holes bigger then a Northern Territory Road Train in it , with no mention of the value or payment of royalties to the artist or estates! of the singer or songwriter! but then again , EMI is basically a lame duck has been of so last century! , for approximately 68% of the corporate income is derived from royalty payments of the music they published in the sixties and seventies of a past century! now , if they offered the same deal as per the "Crazy Ivans over at Allofmusic " then it maybe a goer? But how long can you sell the same identical dead horse into an over saturated and collapsing shrinking market after 2015? cool
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