Free DVDs on cereal boxes - Start your day with a movie
Posted on 05/08/02 18:10 by Jan Willem                             
Free DVDs on cereal boxes - Start your day with a movie

If you eat cereal for breakfast from GeneralMills and you live in the right place, you might soon be the lucky owner of a free DVD. GeneralMills has teamed up with Columbia TriStar to to give away 8 million full-length DVDs on specially marked boxes of its cereals in October 2002.


General Mills has had success with free CD promotions in the past and saw this fall as the appropriate time to give away full length movies on DVD. "We expect to have DVD penetration in 50 to 60 percent of households by the end of this year," said Shelly Stanton, a spokesperson for General Mills. "It seemed like the perfect time as people are getting their first DVDs or starting to build their libraries. Columbia TriStar has some equities that speak perfectly to families."

The promotion, which will be backed by television and print marketing programs, marks the first time in the U.S. that DVDs have been offered on cereal boxes. The offer will be featured in more than 20,000 retail outlets. "General Mills is a recognized leader in family food," said Lexine Wong, executive vice president of worldwide marketing for Columbia TriStar Home Entertainment. "This promotion is a terrific way to reach the family market, which is increasingly important to the DVD industry, with the message that Columbia TriStar Home Entertainment offers titles for the whole family."

Source: Medialine.com

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Reactions
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By Guest, Monday 05 August 2002 18:13
It's enough to see all those torn boxes on the shelves in stores when kids go after the toys. Now we'll see even the adults going after just the DVD's, he he he. Wink
By Warped, Monday 05 August 2002 18:20
It's General Mills so why is there a picture of Kelloggs corn flakes on here :P
By Crazywolf, Monday 05 August 2002 20:03
CrazywolfI wonder if the DVD's will be copy protected like some of the CD's were?devil
By nEXusJ, Monday 05 August 2002 21:12
nEXusJAhhh, they had that a bit ago here in Canada. General Mills brand, too. But they only had sucky DVDs, like Babar, and Air Bud. Now what we need is stuff like The Matrix.... (yes, I know The Matrix wasn't made by Columbia TriStar,)
By Guest, Monday 05 August 2002 23:03
I'd much prefer to get Babar to the matrix...
By Augustus, Tuesday 06 August 2002 01:10
General Mills are on holiday and Kelloggs kindly stood in. Nice chaps! clown
By andyman210, Tuesday 06 August 2002 15:31
It tells you how much it costs to produce and market a DVD when it becomes a freebie on a cereal box. The content is irrelevant...costs as much for a bad movie as for a good movie. If the Industry is against it .......and tries to stop it...would that make them cereal killers ?
By Seán, Tuesday 06 August 2002 18:02
SeánDVDs are actually copyprotected in several different ways; much different than CDs. The main difference is that DVDs are designed to work also in a PC where as CD copy protection is designed so that the CD will not work/play in the PC. The three main copy protections on DVD are: Macrovision (prevent DVD - VHS copying), Encryption (prevent ripping) and Regioning (stop imports from US - EU, etc.) All these copy protections have long been cracked Wink By allowing DVDs to be playable in a PC ment that it did not take long before someone cracked the copy protection so that one could rip a DVD on to the PC. This means that all DVDs, possibly including future releases should have no problem being ripped onto the PC since all Video DVDs use the same protections. With CDs, the protection techniques are always changing in order to prevent the use/playback in a PC. DVD-Audio is a different story. DVD-Audio is incompatible with DVD-Video which means tha you may need to get a new DVD Audio player to play these new discs. The copy protection has not been cracked so far (from what I read) as no players for these discs will be available for PCs
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