In an interview with CNET, Sony's Stan Glasgow shows where the Blu-ray medium is still lacking and comes with a few interesting announcements. At first it can be said that Blu-ray won the high-def format war, but still it isn't sure if this will result in major consumer adoption. Sony's goal is to create an interactive and community-like experience, where you can change interfaces when wanted and interact with friends when watching movies. Of course many ask why there are so many Profile 1.1. players out, which will never support these interactive features. Well, Sony already seems to know that the format won't be adopted like DVD.

Stan Glasgow, who is responsible for Sony's U.S. division, states that the Blu-ray format is being adopted more quickly than DVD which took ten years. Glasgow openly guesses that Blu-ray penetration will be "a little quicker" compared to DVD, but also thinks it won't penetrate to the same percentage.

Main reason behind this is that the transformation from tape to DVD was more breathtaking than a change from DVD to Blu-ray. The advantages for the customer were easier to show and many will be happy with upconverting DVD players. Besides these effects, Glasgow sees Blu-ray as a major format that has a chance after beating HD DVD and will now need an easier to explain advantage for the customer. Maybe that is interaction?

"Now it's a matter of: Can we provide an exceptional experience? Can we provide a social part? And can we involve the overall community in, let's say, designing applets and coming up with new things that we can't even think of today?"

Besides this Glasgow also states that Sony wouldn't be as strong without the gaming division, which is of course generating quite a lot of Blu-ray's adoption. If Blu-ray will be adopted massively, this can't be said, but everybody will agree to the fact that it won't be adopted as much as DVD.