High-definition to cause low sports attendance?
Posted on 17/06/08 10:38 by Tim Stork                             
High-definition to cause low sports attendance?

Many manufacturers say you will enjoy sports in a totally different way when watching it in high-definition. Since they say it's a great and new experience, one sports marketeer is worried about the outcome. Will HD make my job harder? He asks himself.

The man, working for the Minnesota Vikings, told TVPredicitions.com that this year's season ticket requests are 55,000, which is exactly the same as last year. Still the marketing executive thinks he will have a tough time dealing with HD, but the team's president isn't as worried as the executive.

"(But) I don't think the renewal percentage is a factor of a fan-base erosion or anything; it's just a matter of the challenge of the Metrodome and people leaving their High-Definition televisions at home to come sit in the Metrodome in some of the upper sections," Steve LaCroix, the Vikings' vice president of sales and marketing, told the St. Paul Pioneer Press.

LaCroix explains that it will be a challenge to make sure people leave their HD sets at home and come to his Metrodome. Convincing consumers to do this is probably the marketing executive's job, and is called the 'art of marketing' at many companies.

 

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By shaolin007, Tue 17 Jun 2008 16:26
shaolin007I don't think the problem is the Hidef TVs guys. Try the outrageous prices that you pay to watch a game. Just going to a NFL game here, with "nose bleed" seats, it costs $50 for the seat. Getting drinks or snacks, which are at movie theater prices, and you can add an extra $20 to the ticket price. God help ya if you have a family of four or something. You are probably looking at $500 just to go to a football game. Here is an idea, stop paying those athletes those ridicuulously high salaries. If they won't play, then say bye bye. I am sure someone would love to play football for a mere fraction what some of the "current" athletes are getting paid.
By johnnyjt, Tue 17 Jun 2008 16:40
johnnyjtI second that! JohnnyJT cool South Philly

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