The climate change thing is big, everyone talks about it and many, many companies know that this trend is good for marketing at least. Hitachi, one of the worlds harddisk manufacturers is now introducing an energy efficient hard disk drive with a capacity of 250GB to 500GB and 7200 RPM.
The Hitachi Deskstar P7K500 saves up to 40% over the previous generation of Hitachi hard disks. The drive has theidle power utilization of 3.6 watts on the 250GB capacity model and 4.8 watts on models with capacities of 320GB or greater. Similarly, the P7K500 has reduced its active power requirements to 6.4 watts and 8.2 watts for its one- and two-disk models, respectively
That's nice right? And while you are of course happy for the environment, this also saves a little in the power bill and if this makes it to the laptop, you can use it longer, yeey!
I think one regular 1000GB will consume less than two of these.
A better move is to offer same $/GB at 1TB HDD and 500GB.
I wonder why 1TB HDD are 50% more expensive/GB compared with 500GB part. Maybe 2x more platters will result in 50% more chance that drive is defective 
If you want bragging rights of a terabyte drive, you have to pay for it. It will always be like that.
Steel for a Ferrari costs the same as steel for a Yugo, but yet you pay more for the Ferrari. Are you getting my point? I don't make the rules, man.
Look at it this way. Companies make little money off low- and mid-end products. It's their high-end products that generate the real money. If they don't have that then they go out of business. Simple economics. No money, no R&D. No R&D, no innovation. No innovation, no customers. No customers, no company.
Don't look too impressed, I read it off a bathroom stall.
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