Creating a new generation of high-definition home-directors

IFA 2007, Berlin, Germany, 30 August 2007: Imation Corp (NYSE: IMN) today announced the release of TDK brand 8cm recordable Blu-ray Discs. Available in both BD-R (recordable) and BD-RE (rewritable), each TDK brand 8cm Blu-ray Disc offers an incredible 7.5 gigabytes of capacity, ample to store 60 minutes of full-quality high-definition video.

TDK brand 8cm Blu-ray Discs record in 1080i HD video for lifelike image quality. Users can experience incredible definition when viewing their camcorder footage on today’s cutting-edge flat-panel display HDTVs, simply by removing the disc and placing it into a Blu-ray player.

“This is a real milestone in making Blu-ray Disc the media format for discerning film enthusiasts. Now users can create home-movies to the standard that was once exclusive to professional filmmakers,” commented Jean Paul Eekhout, European Marketing Director, who manages TDK Brand Recording Media for Imation Europe. “This extension to our Blu-ray portfolio is a response to the incredible consumer demand for the media format. Consumers have seen the power of Blu-ray Disc through Hollywood high Definition movie releases and now want to replicate that quality themselves.”

Because camcorder media is frequently handled in its day-to-day use, TDK Brand 8cm Blu-ray Discs come protected by DURABIS 2, an industry-leading coating developed by TDK Corporation that safeguards against potential contaminants such as scratches and fingerprints. And although certain types of pens may damage the surfaces of other media, TDK 8cm Blu-ray Discs are specially designed for safe labeling with both oil- and water-based pens.

The discs are created using an exclusive Spin Coating Technology developed by TDK Corporation which creates a cover layer with nano-precise smoothness, ensuring pure recording perfection. They also feature a dual-level gold matrix recording surface which delivers superior light refraction and highly efficient storage as well as long term storage reliability. Composed of copper and silicon, CuSi recording material of the BD-R delivers remarkable, long-lasting performance. The recording material enables fast recording and playback speeds and also makes it possible to realise massive capacities through multi-layering.

TDK BD-R and BD-RE 8cm Blu-ray Discs will begin shipping in Europe in autumn 2007.