Japanese consumers have shown their interest in the high definiton format. New figures indicate a win by Sony in Japan. A major study of 2300 electronic stores found that more consumers are buying the next-generation recorders.

Sony's Blu-ray recorders were the most popular, followed by the Blu-ray supporters Panasonic and Sharp. The study shows that Toshiba enjoys four percent of sales. This shows that Blu-ray is extremely popular and that Toshiba's HD DVD has a very small chance of winning in Japan.

An important detail of the study is that it was targeted at living-room recorders, and that means PS3 sales were excluded from the research.