Microsoft to slip audio format into DVD chips
Posted on 11/12/01 18:45 by Jan Willem                             
Microsoft to slip audio format into DVD chips

In another attempt to dominate a market, Microsoft has announced that it has made agreements with the largest DVD chip makers to support the Windows Media format.

Including this technology will not only allow consumers to play CD-R's with WMA (copy protected !) songs but also to play Windows Media Videos on their DVD player.


Microsoft said that, over the next year, chipmakers Cirrus Logic, ESS Technology, LSI Logic, STMicroelectronics and Zoran will add support for Windows Media audio and video. Those chipmakers represent 90 percent of the DVD processors manufactured and shipped last year.

"The availability of chips supporting top-quality Windows Media audio and video will enable us to offer enticing new home-entertainment experiences to consumers," Tom McLoughlin, president of audio and video products manufacturer Harman Kardon, said in a statement.

Microsoft plans to make the announcement at the Streaming Media East 2001 trade show in New York.

This "announcement lays the groundwork for the next generation of DVD players to appear next year, which merge the world of digital media on the PC with home entertainment systems in the living room," Microsoft said in a statement.


This is clearly attempt of Microsoft to dominate another market, and this one has in my eyes a big chance to succeed. Microsoft seems to be everywhere nowadays...

Source: Cnet.com

Reactions
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By Guest, Tue 11 Dec 2001 22:01
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:4 we are going to end up waking up to microsoft toothbrushes an shower with microsoft shower caps. "OH BOY! a new microsoft fertilizer!" and look! patented microsoft table salt! ...just felt like ranting. devil
By DoMiN8ToR, Tue 11 Dec 2001 22:22
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DoMiN8ToRWere now laughing about it, but I wouldn't be suprised if Bill is dreaming about it. I also wouldn't be suprised if we would be running on Microsoft (c) Air shoes, eating Microsoft (c)sausages of breathing Microsoft (c) Oxygen Wink
By Guest, Wed 12 Dec 2001 00:47
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Lol DoM. :4
By Profile, Wed 12 Dec 2001 04:16
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I tried that sausage once. The Intestinal Explorer that came bundled with it crashed my system...Frown
By MP|3, Wed 12 Dec 2001 12:32
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MP|3Microsoft Rulez!
By nider, Wed 12 Dec 2001 12:45
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niderBut will that include the playing of DiVX files on DVD players?
By Zyron, Wed 12 Dec 2001 15:28
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Well, hopefully it will be stopped in due time. If not, then we will all be Microsofted. (Zombie style) ???????? Why didn't i kick his sorry ass back in the 80'es. Or break his glass or something. RESISTANCE IS FUTILE Quote: Bill Gates 2015

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