A survey, based on 36.000 Internet users, was
released yesterday by Web tracker Nielsen/NetRatings. The research indicated that
people who download music from song-swap sites are more likely to buy music
online, as well as offline at retailers:
|
 The
research put rap music as the No. 1 genre purchased by online fans, which
may help record companies gain a better understanding of who their online
customers are.
It showed that nearly 31 million active
Internet users aged 18 or older--representing 22 percent of the active
Internet universe--downloaded music in the past 30 days, and 71 percent
bought music in the past three months.
Nielsen/NetRatings classified online music
enthusiasts as users who had downloaded music in the past 30 days, whereas
the average Internet users are people logging onto the Internet for
surfing and other purposes.
Dance and club music ranked No. 2, with those
who down loaded being 106 percent more likely to have purchased dance and
club music than the average Internet users during the past three months
and 77 percent more likely to buy alternative
rock. |
The major record labels blame free services as
KaZaA for sharp declines in CD sales but other industry watchers argue that
declining sales are the result of fewer hit albums being released and a weak
economy. Read the complete article here.
Source: News.com
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By
twit,
Thursday 08 May 2003 15:31
"Dance and club music ranked No. 2, with those who down loaded being 106 percent more likely to have purchased dance and club music than the average Internet users during the past three months and 77 percent more likely to buy alternative rock."
this statement is plain dumb, of course people who listen to music are more likely to purchase music than people who don't
it's like saying that people who own a dog are more likely to buy dogfood than the average person, totally pointless statement since it doesn't show anything
comparisons have to be done within the same group, not between two different target groups
no matter how true their conclusions are, the article in question contains nothing to support it
Happy Birthday to you pjtay 
shaolin007 thank you for your reaction in the news section. 
platinumsword just logged in, Good to see you back!