Ouch! This online rental war is getting serious. Netflix took a 17 cent per share loss after the news of the first quarter losses. Oddly, revenues are up tremendously over last year though, first-quarter revenue was $154.1 million, up from $100.4 million a year ago. So what's the problem? It's those darn guys in marketing again!
Netflix says it predicts even further losses, as long as they are in competition with Blockbuster. In addition, they fully expect Blockbuster to offer more price cuts in the second quarter and by golly, Netflix Chief Executive Reed Hastings says, they are going to match them.
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Hastings gave no firm time when the company would move back to profitability from a plan announced late last year to run at break-even to stay ahead of new competitors.
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You can read the whole story over at ZD Net. Looks like this could be a long hot summer for the online movie rental business. We have to wonder what deals are coming our way from Blockbuster and Netflix as well!
Source: ZD Net
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