Neuros creates Unlocked trademark to promtoe DRM-free media
Posted on 20/12/07 23:59 by Seán Byrne                             
Neuros creates Unlocked trademark to promtoe DRM-free media

Up until now, there is no clear way of telling if device that creates media (such as a PVR) infects the media with DRM restrictions.  For example, many manufacturers happy promote the number of hours, the quality, etc. their device can record, but make no mention of whether the content made can be played else or even what devices it may be played back on.  For example, many PVRs offer no user friendly to directly copy their content to another device and some that do will only allow copying to devices that are compatible with its DRM to prevent any further copying or transferring.  To help promote devices that create DRM-free content, the Consumer Electronics Manufacturer Neuros Technology has created the Unlocked Media Trademark, which is intended to be used as a consumer friendly way of saying "DRM Free".

The trademark will be made available free to anyone that uses open standard technology and makes it available on a non-discriminatory basis.  Neuros is currently in the process of looking for an independent third party to administer and manage this trademark.  It also hopes to promote the Unlocked Media brand and to get organisations involved in creating devices that record content free of DRM to unite and use the trademark.  The purpose of the trademark is to benefit the consumer and to promote the device as capable of creating media that can be played and stored virtually anywhere. 

It will be interesting to see how many manufacturers would be willing to take this on, as it would let consumers who see the logo know that this device does not restrict content created by it. 

Further information, including videos showing the concept can viewed in this source eHomeUpgrade article.

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By FidelC, Friday 21 December 2007 21:17
FidelCThe idea is great, but I dont see how the brand will become popular. An average 2-4 pack Joe never heard of DRM and dont care How his game is recorded and in which format. He will just go by price and maybe name, like "Sony is better".. The manufacturers will never bother unless Consumer reports will tell ppl to buy the unlocked. In fact I'm noticing that a consumer is becoming a product in itself which doesnt get brighter as it develops. Think about it. More and more privately owned family stores go broke as more walmarts open every day everywhere. Who cares you would ask? The small store that sold electronics was the last place where one could get a meaningful answer and some attention. What kind of an answer do you get today? "Uhmm.. let me ask my manager".. Manager: "I dunno, but u can always return it within 90 days.. " I dont even bother asking them anything. The manufacturers notice the dummying trend too. And so they adjust. Today I needed to get rechargeable batteries. On a pack of Rayo-something the only info I found is Ni-MH 1.2V made in China (or Taiwan) Of course they are cheap as dirt, but doesnt anyone care how long a camera will work from 1 charge, do you have to have a degree to look for Capacity? and yet I'm sure they will sell more of those for 7 bucks than Japanese made Duracell I bought on sale from $14 to $10 (2650 mAh) devil Well, anyway, the only way I see the consumer is taken care of is when there is legislation to make a seller provide full and complete information about the product or else it cannot be sold. For example, if you sell a stereo, you must inform the consumer about a dynamic and a frequency range, THD and so on, not only the max power. This way less garbage will have to be recycled tomorrow. Just my 2 cents, but the more ppl contribute, the better off we all will be Smilie
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