Popularity of DVD movie rentals holding steady in U.S.
GristyMcFisty used our news submit to tell us that DVD movie rentals are still doing well, even in the face of lower prices and video on demand competitors. Seems like folks still like to browse the shelves and take it home for a night or two.
Complementing the incredible growth in sales of DVDs and despite the challenges from competing technologies such as video-on-demand, video rental remains the American public's favorite way to view new release movies, Bo Andersen, president of the Video Software Dealers Association, said today. Andersen noted that the total number of DVDs and VHS cassettes rented in 2003 will be approximately the same as in 2002."Rather than seeing a flat video rental market as a sign of weakness, we see it as a sign of extraordinary strength," Andersen said. "With DVDs offered for purchase at remarkably attractive prices and cable and satellite companies aggressively promoting video-on-demand, one would expect pundits to speculate that the rental market would see a dramatic drop. But, in fact, that drop has not happened." |
Well, I like to buy some DVD's that I think are classics such as "Pirates of the Caribbean" to add to a collection that I am building. Plus, I have seen some nice deals in the paper for DVD's when purchased in sets of three or four at about 9 or 10 bucks each. However, it is possible to go down and rent a DVD movie for 1 dollar from the local drugstore! So I can see where if the price is right, renting will continue to be a popular method of seeing a movie. Especially for those of us on a budget.
Source: Music Industry News
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