Prodisc to sell more of own brand - compete with OEM clients

About this news article

Posted by	Jan Willem
Posted on	23/07/02 14:13
Number of views	311

Text Size Text Size

Prodisc to sell more of own brand - compete with OEM clients

Digitimes reports that Prodisc has announced it will increase shipments of own-brand CD-R discs. This means they will ship their own brand of CD-Rs that will compete with CD-Rs of brands that are actually also Prodisc CD-Rs (explanation here).

Prodisc said it now ships 12 million to 15 million 'Smart Buy" discs per month, double what it produced when the brand was launched two years ago. The discs mainly sell to Japan, Taiwan and Central and South American countries.

Under a recently revamped marketing plan, Prodisc changed the Smart Buy logo and packaging to make them more appealing to young customers and is offering services like downloads of computer desktop wallpaper.

The world's two largest CD-R disc makers, Ritek and CMC Magnetics, however, have been cautious in growing their own-brand presence, even though own-brand products fetch margins 10-20% higher than those under OEM (original equipment manufacturer) contracts.