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Real sells 3 million music tracks at a loss

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Real sells 3 million music tracks at a loss
Posted by Quakester2000
Posted on 10/09/04 00:16
Number of views 324
Real sells 3 million music tracks at a loss

RealNetworks has announced that it has sold more than three million music tracks thanks to its aggressive three week price promotion in the US to celebrate its Harmony software launch.  The promotion halved the cost of music tracks to just 49 cents to try and tempt users away from rivals such as Apple iTunes and Napster.  Real's vice president said the Harmony promotion has helped Real take a leading position in the music download market.

Although the promotion has ended, Real will still offer the Top 10 tracks at the lower price in promotion with Rolling Stones Magazine.  Real has admitted the promotion has hit the companies finances as the songs were sold at a loss. Real's promotion is expected to widen the companies 3rd Quarter losses by about 1 cent per share.

Media software firm RealNetworks says it sold more than Real Logothree million tracks thanks to an aggressive three-week price promotion in the US. The company halved the cost of tracks to 49 cents in mid-August to try to tempt consumers away from Apple's iTunes music store.

The discount offer has ended, but Real said it would continue to offer the top 10 tracks at the lower price. But the promotion has come at a price, eating into the company's finances.

Real has admitted that it lost money on the promotion, saying it will widen its third quarter loss by one cent per share.

The discount and the Harmony promotion has enabled us to take a leading position in the download segment of the market," said RealNetworks vice president Dan Sheeran.

Full story over at The BBC . I don't see why Real would waste their money to expand their music download market, as there is pretty much no money to be made as most of it goes the music companies.  Unless Real sells hardware like Apple, they will never make any money from digital music downloads. 

 

Source: BBC News





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BOYCOTT REAL

I consider them to be one of the most evil companies around. Why?

1. They invented crapware with the fact Real Player (back in Win95 days) would sit in your system tray using up valueable ram which was at a rarity at the time. Plus if any (Windows) application tried to take back your extensions, Real Player would hijack them back with their memory resident app.

2. They have filed a lawsuit that is both unethical and immoral against Microsoft. They are claiming because Media Player is included with Windows that Real Player can't compete. Although Media Player has been around long before Real was ever a company, back in the Win 3.x days. Any business that resorts to frivilous lawsuits against their competition because they con no longer compete in the legitamit business world needs to die.
[edited by Rhelic on 10.09.2004 06:32]
I agree....anyone got 40c to send them so they can ring someone who gives a f**k..........:X
Hey Rhelic, stop writing bullshit, noone cares about such things. Normal consumers judge companies by their current products.

And Real was right to sue Microsoft, because it's a monopolist.
Good to know the discount at clubmp3search lasts..

Still $0.10 max per track in good old mp3 and no DRMshit.

;)
I dont see Apple trying to sue Microsoft for monopolistic practices even though they have their Quicktime media player.
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