Short supply of blue-laser pick-up heads in 4Q
Posted on 03/08/06 16:24 by psychoace                             
Short supply of blue-laser pick-up heads in 4Q

D4rk0n3 used our news submit to tell us the supply and demand complex has caught blue laser product manufactures in a little bit of trouble. It hopefully wont be much of an issue, considering the low demand for the product right now.

The production of blue-laser pick-up heads (PUHs) by only a few makers, including Pioneer, Philips, Hitachi and Sony, is insufficient to meet increasing global demand for blue-laser DVD players, recorders, drives and burners, and the shortage is expected to be significant in the fourth quarter of this year, according to industry sources in Taiwan.

Although the global market for next-generation blue-laser drives, burners and players/recorders is still in its infancy, international vendors of desktop and notebook PCs as well as consumer electronics have placed OEM orders for such products to test the market during the traditional peak season next quarter, the sources indicated.

The Sony PlayStation 3 (PS3, with a built-in Blu-ray Disc drive), which is scheduled to be launched in November, accounts for part of the demand, the sources noted.

Existing makers of blue-laser PUHs, however, have not expanded their production capacities and the defect rate of high-power laser diodes, a key component of PUHs, have not been reduced significantly, the sources said. Consequently, the global supply of blue-laser PUHs is unable to rise with increasing demand for the time being, the sources pointed out.

Since it's a small group of people clamoring for a blue laser Product right now, it's pretty easy to think that this wont effect much on the front of either Blu Ray or HD-DVD. Sony is over-estimating it's sales on the PS3, so hopefully, the numbers will all balance out and we wont notice any kind of shortage when one or both of these products finally take off.

Source: DigiTimes

Reactions
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By Dr. Who, Thursday 03 August 2006 16:37
Dr. WhoDrop the price to 300 USD on both players then there may be alot more consumers to purchase the drive / player of their choice.
[edited by Dr. Who on 03.08.2006 16:37]
By psychoace, Thursday 03 August 2006 17:50
Yeah same as dvd players the demand grows when the price becomes cheaper. Dvd's didn't hit the masses until the players cost less then $50. Reason is more people are in the lower end of the financial bracket. So they have less to spend on this and will only spend it if it's really cheap. Also by that time you get a nice domino effect of whoever bought the last generation of products will tell others about how great it is so the hype and demand goes up. Word of Mouth.
By Majdas, Friday 04 August 2006 13:03
Majdas"Sony is over-estimating it's sales on the PS3" Really? Didn't know that. Interesting piece of information.
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