First we heard June 30, then in this press release a while back, the date was set for July. Well, a quick glance at the SonyStyle website today and you can read that they wont have the player available until August 15th at the earliest. With pre-recorded Blu-ray movie titles arriving this month to stores, it is a shame there will not be anyway to play them.
I guess they mean to say is, what you've been waiting for is still worth waiting some more for. Still, we have to wonder what the holdup is.
Source: Sony