"The global sales value of BD movie discs as a percentage of all types will increase from 9% at the end of 2007 to 20% in mid-2008, and further to 25% at the end of this year"
So where is this claim coming from? Apparently "market reports" in the US are fueling this prediction of monstrous growth for the Blu-ray format. But wait... the middle of 2008 is already upon us and Blu-ray sales are nowhere near 20% of the home video sales market.
While it is true that Blu-ray Disc movie and player sales have seen significant growth in 2008, much of this growth can be attributed to the death of the rival HD DVD format, which caused format war fence-sitters and HD DVD enthusiasts to migrate to Blu-ray.
Even though I own a Blu-ray player, I won't be holding my breath for Blu-ray to overtake DVD by 2011. Blu-ray market dominance could take much longer, if it ever overshadows DVD at all. What is your prediction?
Middle of 2007 ? You may want to check your calendar. And where are these figures coming from ? Blu-ray sales are not even 1% of the home video market, let alone 20%. Come on, get real !
You left out the important parts of the original article. The guy predicted by 2010 BD vs DVD movie sales is 40:60. Then he claimed that by 2011 BD will outsel DVD, hmm, so it might be 51:49. 
Anyway, I think it might become true, give or take a year. So will see in 3 or 4 years from now. 
I think this Christmas sales may indeed boom some but by how much?
The only way this will happen is if Sony drops the price of their BD movies by 50%
Like vroom and old3eyes said, the cost of both the Blu-ray players and movies need to drop before Blu-ray begins to outsell DVDs. The "sale" Blu-ray discs at a lot of B&M retailers around here still are $25 or $30 a piece, while the DVD sale prices are $14.99.
I think that it'll happen by 2012, but I am not as sure if it can really happen by 2011.
whats happend to holographic disks ?
Do we need holographic discs? 1080p looks pretty good even on a 60 inch TV.
@Randomus: The "sale" Blu-ray discs at a lot of B&M retailers around here still are $25 or $30 a piece, while the DVD sale prices are $14.99.
You are unlucky if your local B&M retailers only sale for $25. Go online, eq amazon, deepdiscount etc.
My local Costco always on sale for Blu-ray catalog titles $18.99 and new releases $23-26. DVD for $15 and up, most of them $18 and up.
The difference between DVD and Blu-ray at Costco often close to $3. What else I can say? If you can't find good sale in your local retailer, GO ONLINE!! 
What is Sony pictures smoking ? By 2011, consumers will still be using DVDs. Blu-ray will be relegated to the niche market for videophiles and geeks.
If gas prices keep going up by a US dollar each successive year, no one but the wealthy are going to able to afford all of these equipment purchases. At this rate, gas prices are gonna be $7/gallon by 2011.
Sony Pictures: "Blu-ray may outsell DVD by 2011"
Typical Consumer in 2011: "WTF was a Blu-ray?!?!"
I think eventually Blu Ray will be the format of choice due to quality of visuals and content depth. But it's going to be a few more years before BR takes dvd down the path of the cassette tape
it all depends on hd tv sales before i got an hd ty, i didnt care, now i have a new tv and i twant to get the best picture possible
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