Steve Winwood and Access Hollywood use P2P for market test
Posted on 30/06/04 02:19 by Dan Bell                             
Steve Winwood and Access Hollywood use P2P for market test
Steve Winwood,former member of the band Traffic and Access Hollywood have formed an experimental marketing alliance that hope to demonstrate the commercial potential of file-sharing networks such as Kazaa when paired with a broadband connection. For the first time, sponsored downloads will be used to support commercial music on the peer-to-peer networks.

Winwood, a founding member of the group Traffic, has made a previously unreleased, eight-minute live version of "Dear Mr. Fantasy" freely available to digital file swappers.

A separate video file, which is also freely circulating on networks such as Grokster, includes footage of the Grammy-winning musician in rehearsal.

Each file includes a commercial blurb of about five seconds, similar to a radio ad, directing users to the Web site of syndicated TV program "Access Hollywood," which features other Winwood tracks and offers fans a chance to register to win an autographed guitar.

A separate link on the same Web site sells Winwood's new independently released CD, "About Time."

If you read the article, these are some real high rollers that are probing this concept. NBC Universal Television, a unit of General Electric, produces and sells "Access Hollywood." The other partner, Hearst-Argyle Television owns 24 TV stations, along with 10 NBC affiliates.

Source: ZDNet

Reactions
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By SupremeCheddar, Wednesday 30 June 2004 02:26
But isn't P2P about to become illegal casue of the kiddie porn? Make up your minds you corporate nitwits. I think they like to keep changing their minds on the issue just to confuse the fuck out of the consumer. Then when the consumer is in a vulnerable state, the corporation sicks their anal assasins to rape them and steal their wallets.
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