SunnComm announces P2P music sharing without piracy
Posted on 12/04/02 18:12 by Jan Willem                             
SunnComm announces P2P music sharing without piracy

SunnComm, the company behind the MediaCloQ audio copy protection announces in a press release on Yahoo that they have developed a new technology that should allow consumers to share music without breaking the law:


PromoPlay gives digital content owners the power and flexibility of peer-to-peer marketing without the worry that their creative works will be pirated.

PromoPlay and its Send-A-Song(TM) functionality gives the consumer who owns a SunnComm-enhanced audio CD the ability to send a song to friends without violating copyright laws.

With just a few clicks of the mouse, the music owner can e-mail a copy of a PromoPlay-enabled song to a friend who can listen to the track for either a pre-specified number of plays or number of days, depending upon the record labels' desire.

Once the PromoPlay's number of plays or number of days has expired, the PromoPlay recipient has the opportunity to purchase the full CD, thereby expanding the title's reach for the label and the artist alike.

By incorporating the industry-leading Microsoft Windows Media Digital Rights Management (DRM) technology into their proprietary PromoPlay process, SunnComm ensures that the PromoPlay tracks can be played on more than 350 million secure copies of Windows Media Player that have been distributed worldwide, without any need for additional software on the part of the PromoPlay recipient, and, at the same time, protecting the intellectual property rights of the content creator.


Okay this sounds pretty fair, but it forgets about a few things. First of all, CD prices are too high, so we don't want our friends to sends us songs, we want to be able to search for the song we like and check it out.

And if we really like the song, we want to be able to buy just this song for a reasonable price, and not pay 20 EURO's to get this song and about 12 crappy songs that come with it.

Source: Yahoo.com

Reactions
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By Upp3rd0G, Fri 12 Apr 2002 20:13
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Upp3rd0GSunncomm is behind MediaCloq... Midbar (Tel Aviv) is behind Cactus Data Shield!
By DoMiN8ToR, Fri 12 Apr 2002 20:25
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DoMiN8ToROops, corrected !
By sspade100, Fri 12 Apr 2002 21:19
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Sunncomm's anti-piracy technique(s) so far have been defeatable without as much as causing a sweat on the brow and the DRM technology and source code is rather flimsy to say the least. This is the very same company that boasted Charley Pride's album as strong as a rock, mabye they meant a pebble. Lower the price(s) on CD's and have decent songs and perhaps that might help. Paying Sunncomm, Midbar and others to create garbage just raises the price of CD's and also raises the ire of consumers. Didn't Roger Ebert(movie critic) and Marc Andressen say that this is just a waste of time?
By ploegercr, Fri 12 Apr 2002 21:49
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ploegercrand of course money Smilie
By Guest, Fri 12 Apr 2002 22:36
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hmm well if they want to shove this crap up our throat they can`t. nomatter what ppl will still be able to download music 4 free as long as they keep cd prices up.
By Wiccabilly, Sat 13 Apr 2002 00:28
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This is less delusional than anything else the industry's done in a while but the fact remains: they are bound and determined NOT to offer us anything better than current file-swapping. They only want us to pay repeatedly for crippled content. If they'd thought of this in 1996, it might have had a chance, when the idea had seemed new and revolutionary. But Shawn Fanning beat them to it and did a better job FOUR YEARS ago! After years at war with us, the music industry seriously expects to toss us a meatless bone and us to come flocking back? Status quo ante bellum? I don't think so. If they want our dollars back, they need to COMPETE in the marketplace. That is: offer me something Grokster can't. High bitrates, quality rips, complete file info, fast reliable downloads... P2P still sucks in a lot of areas and there's a lot the industry could do to compete fairly. But the more time they waste trying to force us to do thing stheir way, the more polished P2P gets.
By debro, Sat 13 Apr 2002 08:59
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debroI agree that they missed the boat. If the music was high quality, maybe, and if it was easily distributed and had a small filesize, again maybe. But since they are only offering us a crippled version of what we already have, they can go to heck! No-one is going to give up exisitng P2P for high quality and (most importantly) FREE and easily distributable music in favour of their dodgy scheme.

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