The RIAA is taking more and more aggressive measurements to end online music piracy but as we've said all along, piracy really can't be stopped. The RIAA needs to take a different course and according to this article, the key lies in education, especially with younger children.
It's understandable that the RIAA thinks that enforcement is the only way to make customers understand that downloading copyrighted music is wrong, but turning your customers into prosecutable crooks could intensify the outrage many music fans already feel:
A good starting point is education. The RIAA claims that it "works with" universities and corporations to educate them about the evils of piracy. In reality, the campaign has amounted to little more than a series of threatening letters. On Nov. 21, the U.S. Naval Academy acted on the industry's request to crack down on illegal music trading when it seized almost 100 computers from students suspected of downloading unauthorized songs from the Internet. If the midshipmen are found guilty, they face possible loss of leave, court martial, or even expulsion. The incident provoked a wave of protest -- and disgust -- in the technology and university communities.
A better way would be to spend time and money educating younger children on the concept and importance of copyright. One program already under way is a fifth-grade curriculum, developed in conjunction with Scholastic Inc., that has been introduced at 10,000 schools across the country, a part of the whole generation of teens whose first stop for music is the Internet, not the local music store.
The article, which was submitted by Afrayem (thanks!), also adds that legitimate Internet music services, such as MusicNet and PressPlay need to be improved in order to get a hold of music piracy.
It's a shame really that a lot of the articles, such as this one, never mention the fact that downloading music from the internet is not as bad as they always claim. People who are downloading free music often wouldn't have bought the album anyway, but people who are into the band or music actually buy more CDs than they otherwise would have done because of the internet.
Discuss this article with your fellow community members! We appreciate your valuable input, but please keep the reaction policy in mind and make sure your reaction is constructive.
"the key lies in education, especially with younger children." Sounds like the RIAA will use scare tatics to convince children that downloading music is bad.
Death to the RIAA!
I read a web comic once around about the time Napster was under legal attack, and it was this kid sitting at his pc with headphones on, and behind him was a sterotypical russian, with the big coat with the hammer and sickle insignia on the arm. And he was leaning over the kids and had his hand on the kids shoulder with a caption that read 'When your downloading MP3s, your downloading communisim'. Thats just ridiculous.
Pirate80's post regarding scare tactics and young children reminded me of it.
By Guest,Thu 30 Jan 2003 19:03
Oh dear. Look, sharing copyrighted material is illegal in most countries and the fact that content companies charge an arm and a leg for legit stuff doesn't make it any less illegal. As Pirate80 and savannah clearly demonstrate, education about why we have copyright laws and what they mean is sorely needed. And kids are more receptive to education of all kinds (if you were in a manipulative state of mind you could say "malleable" instead of receptive, but I mean it in a good way)
However, if "education" boils down to scare tactics I agree that those responsible need to be seriously whipped...
I think this education-plan is a good thing. After all, we're still used to buying music, but if a young kids grows up with downloading music, he may never see a reason to start buying music.
I buy tons of cd's and what I download is mainly crap I would never buy (for the fun of it) or the one good song of a band, whose cd I would never buy. But if people don't know better than that it is normal to download music, things might change. So the music industry needs to come up with a solution before this new generation gets some money to spend.
(And with a "solution" I don't mean they should start arresting ten year-olds! )
By Guest,Thu 30 Jan 2003 21:35
All the education in the world will not change my opinion on downloading music. I will always believe downloading music is ok no matter what any one says!!!
By Guest,Thu 30 Jan 2003 23:41
RIAA make music and DVD's affordable and then you will cut piracy. But until then enjoy the massive prices we have to pay.
What is the physical cost of a DVD(pennies/cents) and would it not be more profitable to sell more cd's to a bigger market? I never buy new DVD's as I wait for the exrental copies at half price.
Alright, so people would rather download. Instead of embracing that the RIAA has went against it and now they can't sell their product. So instead of admitting that their stragety is wrong and changing it, they try to educate fifth graders not to download and buy their product.
Instead of making a better product at a better price, they're gonna try to solicite to fifth graders who may not even be old enough to know what their musical taste is.
Is that what we're gonna do now America, follow phillip morris's lead? get the kids hooked young so they can't make their own informed decision.
What's next, a Microsoft coming into the fifth grade classroom to talk about the perils of open source. Is McDonalds gonna have a bad year and come into the classroom to educate our kids about the perils of Burger King.
Screw that, fifth graders can't be responsible for themselves. If a child is downloading illegal crap off the net that's the parents responsibilty to take care of that. But the RIAA knows it can't educate adults because they'd just sound stupid and get hit in the jaw.
By Guest,Fri 31 Jan 2003 06:12
Why do the artists need we buy cds?...
After all they could make more money in performing living concerts and they receive bigger share in live performances than in selling cds... The Internet helps the artists as a big publicity medium providing them the exposure they need to address the masses so that they could reach bigger audiences and therefore make more $ucceful living presentations...
But what about the CD Companies ?...Obviously they receive less money... but is it really good that this companies be so rich ?...
The desicion is simple:
Downloading Music AND going to concerts = Support for the artist
BUY CDS= Support mainly the CD Companies...
Make your own desicion... :8
By Guest,Fri 31 Jan 2003 07:59
HAL2, your argument reminds me of what David Bowie said. He predicted that music will eventually be distributed via the internet and bands will mainly make money from live shows.
I'm not sure whether this is the "right" thing but we are slowly moving in that direction and it may very well become reality.
I think that the bands should give away their CD's (as most recording contracts forbid the band to 'sell' their own Cd's) for advertising their concerts
Maybe this idea will be as successful as D.A.R.E. !
LMAO
By Guest,Fri 31 Jan 2003 16:20
This is do wrong and so immoral. Education my arse. More like brainwashing. How dare they assault our children with such policies! Copyright in it's current form is the problem. NOT the peoples morals and education. The copyright laws currently being used are draconian and beneficial mainly to the corporate greed of the music industry. Hardly at all to the actual artists. Courtney Love's speech to the music industry told it all.
We don't need 'education' of our young about what is essentially a cover up and a lie.
RIAA = oppression of freedom of speech.
Is RIAA the most evil organisation on earth. Im from Australia, and I can not see how any organisation representing any artistic monopoly would be aloud to "educate people" brain wash students. This is a outrage. Sure RIAA is entitled to a opion, But not in our educational places, where kids are so vunerable!
It's Channel One, revisited. Legalized brainwashing of students under the guise of education.
Look, what the kids need is a course on where to find music (online or offline), how to ignore the crap that is sold to the pop charts so they can support artists with talent, and how to operate that CD burner so audio disks don't toast as coasters. They don't need, "Drugs are bad, mmhmm, and so is music you didn't pay the recording industry for. Just say no to free music and uh drugs too."
I myself am a Rammstein fan and i know their live shows are f*ing cool. All 6 members of Rammstein came from the GDR, so with that comic "if u download MP3's u support communism" I am actually supporting my band both ways by downloading their songs and going to concerts :P
By Guest,Sun 2 Feb 2003 22:01
I know I will get flamed by a certain "hate monger" but I would have never known about certain bands if I hadn't downloaded one of their songs from p2p. I liked some of the different artists and ended up buying their CDs. So in all fairness, the p2p actually made money for the RIAA and the bands.