TiVo has partnered with Amazon to introduce a service that allows one to purchase items you see on TV. Current viewers of Oprah Winfrey, Ellen DeGeneres, The Colbert Report, and Burn Notice are currently able to use the product purchase option that has been introduced and buy products discussed on the show, if you have a TiVo Series 2, Series 3 or HD DVR connected to broadband that is.

The service will automatically calculate shipping and tax and then presents the final bill, which has to be confirmed before the creditcard is charged. Purchases are secured through the personal identification number associated with the user's Amazon account.