Toshiba runs $3 million costing ad during Super Bowl
Posted on 30/01/08 14:30 by Tim Stork                             
Toshiba runs $3 million costing ad during Super Bowl

Some call it Toshiba's last effort to save its high-definition format. A $2.7 million costing ad during the Super Bowl to promote HD DVD. The ad highlights Toshiba's HD-A3, HD-A30 and HD-A35 players.

Toshiba's marketing department confirmed that the Japanese giant will run a 30-second ad during the Super Bowl. Its main goal is to reinvigorate HD DVD. Known as the most expensive domestic marketing day in the United States this action shows that Toshiba wants to pull out all registers.

With Blu-ray not reacting and not broadcasting during the Super Bowl, HD DVD will have 30 seconds of fame without any 'blu-commerce' before or after the ad.

Anyone thinks that Toshiba's ad will have effect?

Reactions
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By sweeney todd (guest), Wed 30 Jan 2008 14:55
Too late.
By hardy (guest), Thu 31 Jan 2008 03:44
I\'d rather pay 2.7m to entice other movie companies to lend publicised support of HD-DVD
By Zod, Thu 31 Jan 2008 17:30
ZodNo doubt eh, what a waste of money by toshiba, its only 1 commercial, and It's not going to really amount to much.
By ivid, Sun 3 Feb 2008 19:04
Well hardy, 2.7m may not help much. According to some insiders it cost Sony $400 million to convince Warner to drop HD DVD and go Blu, and it also cost Sony $120 million to keep Fox from switching to HD DVD. Supposedly. The same people claim Warner was about to switch to HD exclusive and drop Blu ray, if HD DVD succeeded in luring Fox to HD DVD. Supposedly that fell though at the last minute. All denied of course but I believe it. And I didn't make it up. As for this commercial, of course advertising helps but who knows how much. HD DVD's marketing all along has been horrible, they are doing a rotten job of getting the product well known and seen. I can't walk into a Bestbuy electronics section without being overwhelmed by the Blu ray demos... HD DVD should have been drilling it into peoples heads from day 1: if you have HDTV you need HDDVD. Market the name for cripes sake !!!!

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