Although more and more people seem to enjoy online video watching, we can now say that traditional TV watching is still preferred. A total of 94% of all adults that have subscribed to a cable or satellite service prefer it the traditional way, says a Nielsen report.

Thirty-five percent of all broadband users say that they have watched at least one television program on the Internet, while it was originally a TV broadcast. A majority (87%) of these online watchers did this directly through a TV network website, and 82% said they went online to watch a missed TV show.

The research shows that we are happy with the technology and possibilty to watch content online, but still love to hang on the couch and watch a TV show.