Warner to battle piracy in China with cut prices
Posted on 10/11/07 00:34 by Seán Byrne                             
Warner to battle piracy in China with cut prices

China's high piracy rate has grown to such an extent that Warner Home Video now intends fighting it by lowering its prices to compete with pirated versions.  It has made a deal with Paramount and DreamWorks Animation to sell DVDs at just 22 Yuan (~US$2.90).  The first two movies to be released under the new pricing include Transformer's and Shrek the Third.

At this price, they hope that Chinese consumers will think twice of choosing lower-quality pirated products.  On the other hand, with such a low price tag, it clearly shows just how low the movie studios are actually able to sell movies for, at least in China anyway.  However, it is very unlikely that they will try dropping prices in other countries.

Reactions
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By BitRate, Saturday 10 November 2007 04:21
Hmm .. imagine if they did that in most countries around the world. Piracy might subside but not enough to make it a worthwhile endeavor.
By dread100, Saturday 10 November 2007 19:32
thats about £1.50 at that price we would all buy at least 3 a week cool
By dread100, Saturday 10 November 2007 20:41
thats about £1.50 at that price we would all buy at least 3 a week cool
By RTV71, Sunday 11 November 2007 03:12
That will teach those pirates! Free enterprise at it's finest.
By XCopyCatX (guest), Sunday 11 November 2007 05:34
Funny...In communist China, piracy gets you get a discount...But in the good ol' USA, you get jail time.
By Rich (guest), Sunday 11 November 2007 16:51
"Funny...In communist China, piracy gets you get a discount...But in the good ol' USA, you get jail time." lol true as...mind you, possessing a bit of weed in China will get you shot at dawn, whereas in the USA you will get a fine. If they had those prices elsewhere the video stores would go out of business!
By ezdup, Tuesday 13 November 2007 13:23
It's about time someone finally gets it. Piracy is about profit. Take that out of the equation educated consumers respond. Now we can get back to addressing the real issues of personal libraries and loading all our appliances with true content bought and paid for.
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