According to the Financial Times Paramount is poised to drop its support for HD DVD. Last August Paramount Studios and Dreamworks both announced a possible switch to the HD DVD camp. Backthen the idea was to exclusively support HD DVD and bring Toshiba's format the victory.

After a bad CES and switch from Warner to the Blu-ray camp everything seems to change. Home Cinema Choice opens with a shocking article in January: 'Paramount to make Blu-ray U-turn'. This could be true and with Paramount already announcing that they have a clause built in their contract with Toshiba the first signs of defection are showing. Paramount could leave Toshiba, because Warner did the same. What will happen and are these rumors substantiated?

As many already said on their blogs: 'Sony wins, but the consumer loses'. If Toshiba could bring this over to the people through a marketing campaign then everything could still change... But what to do about hardware partners like Onkyo who are maybe leaving the format. Personally I think HD DVD should stop dropping its prices, bring back its relationships and come with a message like some have on their blogs.

Not so long ago we had the possibility to enjoy HD DVD's expensive commercial. Is their anyone that made a purchase after this? Shouldn't they change their message? If their are people saying that the consumer is losing, since Sony is winning, isn't that the message they should bring?