Although we see an increase of broadband users and growing popularity of online video, we can conclude that the vast majority of youths still rent and buy DVDs. An online poll from Knowledge Networks concludes this after focussing their question on Generation Y (ranging 13-29) and Generation X (ranging 30-43). As expected the research showed that online video downloads were more popular with Gen Y (37%) and X (18%) than with the baby boomers (11%).
Besides this we saw that 52% of Gen Y streamed video compared to 37% of Gen X and 21% of the young baby boomers, but most importantly both Gen Y and X stated to consider themselves DVD users. Ninety-eight of both generations said this, although we do see a group testing online streaming and watching.
The research shows how popular DVD is and how well it is adopted with 71% of Gen X and 67% of Gen Y users buying DVDs monthly. That Gen X is spending slightly more on DVDs probably is caused by the income difference.
Discuss this article with your fellow community members! We appreciate your valuable input, but please keep the reaction policy in mind and make sure your reaction is constructive.
By
Random Guy (guest),
Sunday 06 July 2008 21:28
Actually 80% of the people download and burn their movies from P2P or a torrent according to the cdreaks polls last month.
By
Vic_M (guest),
Monday 07 July 2008 17:46
quoting Duke Nukem:
"I hardly buy any DVDs anymore. I download. However, I don't think they lost anything because even if I hadn't downloaded the movie, I still wouldn't have bought it."
Indeed. The whole industry doesn't quite understand that just because you download it, doesn't mean the loss of a sale as you would not pay for it (usually 'again' anyway!).
It's been said multiple times on this site, but people will NOT re-buy their collections yet again in hi-def format, it's just NOT going to happen.
The types of movies that benefit most from HD are sci-fi - nobody can honestly watch a comedy and think 'wow, look at these jokes coming to me in HI-DEF, I'd better laugh even HARDER' !!