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Zune beats Creative as 3rd most popular MP3 player

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Zune beats Creative as 3rd most popular MP3 player
Posted by Seán Byrne
Posted on 13/05/08 17:02
Number of views 1237
Zune beats Creative as 3rd most popular MP3 player

Microsoft's Zune has managed to gain enough sales in the first quarter of this year to reach 4% of the MP3 player market, making it the 3rd most popular MP3 player brand.  SanDisk has also managed to increase its market share slightly to 11%.  Unfortunately for Creative, its market share has made a significant drop, falling from 4% in the first quarter of 2007 to just 2% in the same quarter this year.  Apple still clearly leads, falling just 1% to 71% between the same two quarters.

Last year, Microsoft launched its second generation Zune series and updated its Zune firmware to offer the new features to the first generation Zune users, such as for television show support for its Zune Marketplace, genre sorting, etc.  The Zune reached its 1 million sales mark last May and has now just passed its 2 million sales mark. 

Just recently, there have been rumours that Microsoft was working with NBC Universal to develop a copyright detection feature for the Zune, which would prevent its users from playing downloaded video content that has been illegally shared online.  However, they have now firmly denied this move saying that this is not true.





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I love my Zune (gen 2)

It does everything i need an media player to do.

I do however hate the software.
I still think Archos is a better PMP. When comparing Microsoft with Creative.. there is no comparison. Microsoft's revenues are in the BILLIONS, while Creative is selling it's headquarters to stay afloat.

Add a pending recession & bad economic times.. only the big & cash rich corporations will survive intact.
i bought 2 Creative mp3 players for the kids. less storage and 3 times the price of a no name. battery plaats fell of each after 2 days and the usb protector rubbers dont work. a compleet wast of time and a pity
@ tony
"rubbers dont work. a compleet wast of time"

You ever heard of something called proofreading?

:(
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